The Olympic Games are coming to London in 2012.
London is the capital city of the United Kingdom.
For £400,000, someone came up with a nice logo, which lots of
people don't seem to like very much.
It seems to me that a good logo should convey a strong sense of five
things:
- The Olympics
- London
- The United Kingdom
- The year 2012
- Sport
So I wondered what I could do in an hour that might give an idea of
what a good design might be. I'm not a graphic designer, so this
concept is a bit crude. Sorry.
Here's the clever bit.
If you take the digits '2' '0' '1' '2' you can make quite a nice shape
that is both the number 2012 and a kind of human figure, perhaps a
runner waiting for the starter's pistol.
![2012 looks a bit like an athlete 2012 looks a bit like an athlete](Oly-JDAP-Fig1.jpg)
And if you have a few together, it could look like several runners
lining up at the start line, or racing for the finishing tape.
![A few 2012 figures could be competing A few 2012 figures could be competing](Oly-JDAP-Fig2.jpg)
They're even red, white and blue suggesting the colours of the Union
Flag. Add in an Olympic logo and I think we are getting somewhere.
![Running in the 2012 Olympic Games Running in the 2012 Olympic Games](Oly-JDAP-Fig3.jpg)
The tricky bit is London, but I think we might get away with just a
skyline featuring some recognisable buildings ancient and modern.
![Olympics Games, London 2012 Olympics Games, London 2012](Oly-JDAP-Fig4.jpg)
Now, I'm no graphic designer, and I can see that there's a lot wrong
here. The colours are iffy, and that pixellated skyline is
off. The 2012 is a scribble. It's a concept, but I like it
a lot better than the one that's been chosen.
I have an idea. I want to assert that this work is Copyright (C)
2007 J D A Parsons. I'd be happy to license it to the London
Olympic project for a suitable donation to an appropriate charity of my
choice - a small fraction of £400,000 would do the trick.
I'm sure a great graphic designer would take it on from here on a
similar basis.
What do you think? Please
vote!
If you like you can also send
me comments.